Wildland Products reached out to me needing a logo that could be incorporated seamlessly into the various designs of their modular fire-fighting equipment boxes regardless of how they were mixed and matched on the trucks once they were mounted. We chose to incorporate the red band throughout all the boxes as a unifying element, and designed the logo to sit within the band seamlessly. This would allow for an unlimited number of combinations to fit together and still present a consistent and strong brand throughout. So the next time you see smoke in the hills, know that Wildland Products is not only doing their part to keep the Northwest green, but they’re looking sharp while doing it.